Opportunity MatrixMake program portfolio decisions backed by data
Replace intuition-based program decisions with a scoring matrix that integrates market demand, employment projections, and search trends — so you can defend every portfolio move to your board.
Program launch decisions rely on anecdote and faculty advocacy instead of market evidence
No standardized framework to compare opportunities across colleges and disciplines
Board and accreditor questions about program viability require weeks of manual research
What matters to you
The three views that matter most
Every data point traces back to its source — so you can defend your portfolio strategy with full transparency.
Market Demand Landscape
See how many institutions compete in each CIP code, how conferral volumes are trending, and where whitespace exists for new program launches.
- National conferral volumes by CIP and award level
- 5-year growth direction and CAGR trends
- Total vs. online competitor counts
- Market competitiveness scoring (1-5)
Employment & Career Outcomes
Connect programs to labor market reality. See job openings per graduate, median salaries, and projected growth for each CIP's related occupations.
- Job openings per graduate ratio
- Median salary by related occupation
- 10-year projected employment growth
- Active job posting volumes
Student Demand Signals
Measure prospective student interest through search volume data — a leading indicator of enrollment demand before applications arrive.
- US and global monthly search volumes
- Auto-generated keyword variations per program
- Social media mention volume and sentiment
- Demand trend direction indicators
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Data Sources
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Data Points
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Traceable
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Scoring Pillars
Platform capabilities
Built for your workflow
Every feature designed to support how Provosts & CAOs make program decisions.
Interactive Scoring Matrix
Sortable, filterable table scoring every program across market, occupation, and search pillars. Filter by CIP prefix, degree level, or modality.
Executive Dashboard
Score distributions, demand-supply quadrant plots, and top-program charts — ready for board presentations.
AI Program Analysis
Generate executive-ready program profiles with AI-written insights, backed by the full traceability chain.
Full Score Traceability
Click any score to drill from composite → pillar → component → raw value → data source. No black boxes.
Configurable Scoring
Adjust pillar weights and score ranges to match your institution's strategic priorities. Compare scenarios side-by-side.
PDF Program Reports
Generate per-program profile reports with scores, methodology, and AI analysis — ready for stakeholder distribution.